It started in 1999. After finishing business school, at the age of 19 I sat in a van as a driver for the first time. To me it wasn’t a job — it was a joy. I wanted more, so I passed my truck licence and started driving all over Europe, every week as far as Scotland. During the long drives I watched nature and wondered: where does all this data come from, and how does information actually travel from the manufacturer of the goods all the way to the driver behind the wheel?
That question never let go of me. I became head of logistics at two companies that are very successful today. Before deciding to go my own way, together with a team — which today is partly part of our company — I led the entire logistics of the large company Bartog d.o.o. From working with sales and account managers, through conversations with warehouse workers, to the wishes of the owners — everywhere I looked for logical connections and discovered where the understanding of things breaks down. That was my main challenge.
And everywhere I saw the same thing: workers, and above all dispatchers, spend enormous amounts of working time on things that should happen automatically. The easiest comparison you can imagine? Email versus a postman who physically brings the letter to your door — both work, but one is from the last century.
In 2019 I founded GO SMART. And again — as the only employee — I sat in a van and once more observed how data transfer works. I saw exactly what I still see today: enormous illogical losses of time and unnecessary waste of employees’ energy. When I think about what year it is and everything available to us today, I cannot believe how many things we still do by hand — in many places just like before the arrival of the internet and email. We changed this with heart and soul and brought it live into our company.
Along the way we solved a formula that many in the transport business are still searching for — and we managed it almost by accident. When you do something with heart, you do it well.